We are excited to announce that the 1st Industrial Marketing Management South America Summit will be held from 2nd – 4th October 2024 at Insper, São Paulo, Brazil (https://www.insper.edu.br/en/)

Insper is a nonprofit higher education and research institution dedicated to teaching and research, with the mission of promoting the transformation of Brazil through the training of innovative leaders and applied research — acting with academic excellence and an integrated vision of the knowledge areas (click here for a visual overview of Insper). Insper is located in São Paulo, Latin America’s largest and most cosmopolitan city, and Brazil’s main economic and financial center. São Paulo concentrates the headquarters of large national and international companies and banks. The metropolis is also a cultural and gastronomic hub, having a lot to offer to its visitors (link to the city touristic attractions overview).

Industrial Marketing Management (IMM) serves as the premier platform for academic and practical research tailored to the requirements of marketing professionals and scholars engaged in the study and practice of industrial and business-to-business markets. The journal’s worldwide influence is exemplified by the participation of experts and practitioners from diverse regions across the globe who contribute their most recent discoveries aimed at enhancing the performance and productivity of industrial markets. This all-encompassing approach continuously informs readers about the most current research and best practices, empowering them to make well-informed marketing decisions and develop effective strategies in the dynamic realm of global industrial and business-to-business markets.

The 1st Industrial Marketing Management South America Summit seeks to unite academics and practitioners from South America, as well as other regions, who share an interest in business-to-business marketing, with the goal of creating and/or strengthening collaborative research networks. This summit also intends to continue the tradition established by the European and American Industrial Marketing Management summits, which include promoting discussions, sharing cutting-edge research, and enhancing the effectiveness and efficiency of industrial markets on a global scale. The event will display recent developments in both theory and practice within the realm of global industrial and business-to-business marketing. Leveraging the success of past summits and the rich heritage of Industrial Marketing Management, this gathering assures dynamic conversations, visionary insights, and effective answers.

Important dates